Vijay Inaugurates Jos Alukkas Jewelry Showroom at Coimbatore [Pictures]

Vijay fans shook the city of Coimbatore yesterday when Vijay visited the city for the inauguration of a jewelry showroom.

    The 'Ilaya Thalapathy' was in Coimbatore to inaugurate the Jos Alukkas jewelry showroom in Coimbatore yesterday. Well before the arrival of the star his fans was already thronging the area to get a glimpse of their star, who was to arrive there. Young fans had perched on trees and big hoardings to get a view of the star.

Clad in a black suit (as he looks in the Jos Alukkas ad) Vijay looked cute and elegant. He lighted the traditional Kuthuvillaku that was kept inside the showroom. After lighting the lamp he spoke few words to the proprietors and had a brief tour of the showroom.
After the inaugural ceremony the star came out of the showroom and climbed into his car that was open at the top. He rose to a height enabling his fans to get a clear view of his and spoke to his fans. The fans went crazy seeing and hearing him. The star was also moved by the love that his fans showered on him at the venue. He thanked all of them for their love to him.
    The whole programme was telecasted live in a local cable channel.
    Vijay is already the brand ambassador of the jewelry brand. He has been doing various promotional activities for the brand including TV commercials which are already a hit among the TV audience.

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