Bala initially titled this movie 'Sani Bhagavan' then changed it to 'Kallarai Thottam' before finalizing on 'Paradesi'.
Bala's last venture 'Avan Ivan' was a total disaster in terms of its box office collections, and the advance booking of Paradesi wasn't blasting the record either , that was when this controversial 'Reality trailer' http://www.youtube.com/watch?v=FtTgUIvn2Q4 was released.
It immediately got people talking about the way Bala hits his co-actors, the sheer brutality in its making so on, thus achieving the first target of marketing 'getting people's attention'.
But this marketing strategy as its flaws too, as several celebrities and upcoming directors have voiced their concern and have decided to boycott the movie , even though the concerned actors have detailed out saying it was just a dummy stick made of sponge.
With Paradesi set to release on friday would people be then still talking about the sheer brutality of director Bala or sheer genius in making such a classic, Only time will tell.
Reality in Making - Video (Youtube)
The new teaser of director Bala's most-anticipated film "Paradesi" released on Tuesday evening has created uproar among fans and members of the film fraternity.
The 40-second video, called "reality teaser," shows the director hitting and whacking his actors to perform their scenes well. While some have criticized the video, others have termed it as a pure marketing strategy to promote the movie which releases on 15 March (this Friday).
Lead actor of the film Adharvaa tweeted: "Hey guys in that video it's nt d real stick which bala sir hitting us!"
Actress Vedika, who also stars in the movie, tweeted: "Tweeple its just the making video where sir is enacting the shot. Its very evident."
Check out what the twitterati has to say about the reality teaser.
Udhay @Udhaystalin : "I decided not 2 watch the reality muvi! I shud b building temples for @rajeshmdirector sir nd S.R.Prabhakaran sir!"
Balaji Mohan @directormbalaji: "#Paradesi 'reality' teaser sets a bad example to young future filmmakers who consider Bala sir as an idol. This isnt the way to make films."
Krishnan Jayaraj @directorkj: "Bala is only acting out the scenes. I don't think he's punishing anyone. He's not hitting for real. He's not hitting in reality. #Paradesi."
Ramesh Bala @rameshlaus: "2/2 Dir Bala is jus enactin a scene to actors (Adults and not kids/animals). Let's judge the movie and not the makin of the movie! #Paradesi."
Keerthi Ram @Keerthiraam: "#Paradesi realitypromo is truly in bad taste bt then some ppl talkin abt human rites violation r jokers who did nt mov a muscle fr SL."
Kaushik LM @lmkmoviemaniac: "The #Paradesi team has released this clip to kickstart the advance bookings which were really dull. A deliberate move, it is. #Bala ."
Rajasekar@sekartweets: "Lets not prejudge like we did for #Vishawroopam. Everything could be judged after seeing the film . #Paradesi."
The script of "Paradesi" is based on real-life incidents during the pre-independece era. It's music is composed by GV Prakash.
The film will be released in nearly 300 screens across Tamil Nadu and will have the biggest ever release in North Indian multiplexes. Popular bollywood director Anurag Kashyap's Phantom Movies is distributing the movie in upmarket multiplexes. This is the first time that a non-star film is getting released in more theatres in North India.
"Paradesi" will also be released in multiple theatres overseas, thanks to Ayngaran International.