Director Siruthai Siva, who is awaiting Ajith's Veeram release joined Twitter. "Veeram from jan 10 sai sai", was his first tweet.

Follow Director Siva on Twitter @directorsiva .

Remember, recently Veeram heroine Tamanna forayed into twitter after wrapping up the film shoots and now Veeram director does the same. As KollyInsider reported viewers earlier, innovative promotions, especially the sharing in social-networking and micro-blogging pages are proved to be promotional assets for films during 2013.

It seems, Siva and the Veeram team including Tamanna, music director Devi Sri Prasad and all are planning to reach audiences through Twitter. Veeram is all set to hit screens worldwide on 10th January for 2014 Pongal competing with Mohanlal-Vijay's Jilla.