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Shankar - Vikram's 'I' beats Kaththi and Lingaa

The first look digital motion posters have become the latest trend in Tamil cinema to evoke the right kind of expectations and excitement...

I beats Kaththi and Lingaa
The first look digital motion posters have become the latest trend in Tamil cinema to evoke the right kind of expectations and excitements.

Earlier, it was Vijay’s Kaththi that was bound to both appreciations and criticisms for its plagiarism issues. Later, Superstar Rajnikanth’s Lingaa had its show, but the fame got diminished instantly. But Shankar’s Ai has captured the global attention with the scintillating first look motion poster that was released last night.

Within a short span of few minutes, it has become a raging hit. What has made it exceptional is that Shankar has paid complete focus into making it more professional with even minute detailing and the background score by AR Rahman has just awed everyone making them repeatedly watch the teaser.

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