As soon as the Thane cyclone hit Tamil Nadu, the State swung into action to support the victims. Kollywood also is now gearing up to help.

Recently the South Indian Film Artistes' Association requested the actors and actresses to contribute to the Thane cyclone affected victims fund.

Actor-turned-politician and president of the association, Sarath Kumar, who is in the forefront of the association's activities, opens up on the importance of creating awareness.

Sarath says, "It's our responsibility to step up to the occassion. We need to be responsible citizens. No one can force anyone to make a donation. So this is our appeal to actors and actresses to come forward and do whatever they can in order to help the victims."

It's not new for a K'wood star to support social causes. Recently there were reports of Vijay donating relief items for the cyclone victims. Ask Sarath about the response the 'appeal' has received so far, and he says, "I have donated Rs 10 lakhs.

Suriya, Sivakumar and Karthi came forward and contributed Rs 5 lakhs. We are hoping to collect at least Rs 20 crores." He adds, "During the Kargil war, I remember we put together close to Rs 2.5 crores, so hopefully this initiative will help spread the awareness."

Sarath has his hands full with upcoming films. And there was talk about him joining the starcast of Kochadaiyaan. Ask him about it and he says, "Nothing has been finalised yet. I am still in talks with Soundharya and the team. Once it's finalised I will reveal details."

Moving on to the next big topic in the city —Celebrity Cricket League, Sharath is only too happy to reveal details. He says, "The teams are well-balanced this season. So it's going to be tough competition.

" He goes on to add, "Cricket and cinema have always gone hand in hand and it's great to see the stars and the fans so excited about the tournament." The man of a few words and who believes in making a difference is clearly taking his election promises seriously and is doing more philanthropy too alongside service.