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Ai makers unique promotional strategy

Vikram and Shankar's combo film Ai is already making waves even before the r...

Ai makers unique promotional strategy

Vikram and Shankar's combo film Ai is already making waves even before the release with the movie stills, and the makers are opting for unique promotional strategies to make the moviegoers excited, as the release date is nearing by.

Ai makers have decided to release a video footage of Vikram showcasing his diet, strict regimen for the different looks created for the movie. It is known fact that Vikram will be seen in several looks as a boxer in the movie and he has put in loads of hard work for toning his body to suit different characterizations.

Produced by Aascar Films, Ai features Amy Jackson as the lead lady. This Shankar's directorial has musical scores by AR Rahman and camera by PC Sreeram. Ai audio will be launched in a grand manner by the end August.

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