The crazy hero of Tamil cinema, Madhavan, who paired with hot lady Vidya Balan for Airtel brand advertising campaign in the last year, is continuing this year also. But this time, Vidya is out of it and Genelia D’Souza will pair up with Madhavan chatting love in all Airtel advertising campaigns.

Sources say that in the mean time, “Airtel is still attempting for the fourth year in succession to rope in Ilaya Thalapathi Vijay. But the “Vettaikkara Sura” is still evading the overtures from the communication giant.”