Allu Arjun, Manoj Kumar and Anushka starring ‘Vedam’ to be directed by Gamyam fame Krish under Arka Media Works Pvt Ltd., production was launched today at Cinemax, Hyderabad. The muhurat shot was inaugurated by SS Rajamouli by tapping the clap board while Tammareddy Bhardwaja switched on the camera and K Raghavendra Rao handled the first shot of direction.