Soon as Udhayanidhi Stalin started off with his production venture, it was a usual trait of getting it done with his own network of Kalainyar Television. But now the young producer has turned his focus at Vijay TV. All his recent productions have gained more promotions in Vijay TV as the exclusive programmes pertaining to 'Vinnaithaandi Varuvaaya', 'Madharasapattinam' and 'Boss Engira Baskaran' were continuously programmed.

Udhayanidhi Stalin has now sold the satellite rights of his recent release 'Myna' at a record-breaking price. Apart from this, he has extended the rights of telecasting the audio launch of 'Manmadhan Ambu'. The occasion is one of the biggest events of this season and will be aired on Vijay TV shortly.

Since Vijay TV has more TRPs with accordance to reality shows and film programmes, Udhayanidhi Stalin has made a smarter move. Looks like the relationship between producer Udhay and Vijay TV is getting intense of a greater magnitude now…

Udhayanidhi Stalin is now planning to launch the audio of his next big production 'Ezham Arivu', which will be held in a grander way.

Maybe, deals can turn out to be the same again.