Post to the success of KO the expectations around Jeeva's film are running high. The audio of the film has been launched recently and all the songs in the album are refreshing. Rowthiram sees Jeeva and Shriya Saran in lead roles with Prakash Raj and Jayaprakash appearing in supporting roles. The film is written and director by Gokul.

RB Choudhary had re-shot some important scenes in the film to match up with the expectations of the audiences.

Jeeva's father RB Choudhary has produced the film under Super Good Films banner.