One of the busy actors in Kollywood Jeeva is occupying major sections of the entertainment pages and almost topping the headlines every day or the other with the latest happenings of his upcoming films.

His last outing KO has turned out to be tremendous hit the box office in Tamil and as well as Telugu. Now Jeeva is all excited about his next release Rowthiram which is going to hit the screens on August 12^th, 2011. The expectations around the film are high and even the actor is keeping his fingers crossed upon this. This will be Jeeva’s third release this year and this will be closely followed by his next film Vandhan Vendran, later which is going to come up with Shankar’s Nanban for Diwali.

Jeeva who is working continuously for Nanban has reportedly taken a 3-day break from Nanban. In this time Jeeva will be working on promotions for Rowthiram, which ahs started from today.

Moreover, Jeeva has selected a good publicity stunt “word of mouth communication” and is spreading about the film; this has become a rare factor in Kollywood these days.