Ra.One running with near emapty halls

Theatre occupancy for Ra.One dipped to 15 to 20 per cent in weekdays after 90 to 100 per cent occupancy over its release weekend.

The superhero science fiction movie had attracted considerable pre-release publicity with mega star Shah Rukh Khan going on a marketing overdrive with a ten-month 360-degree campaign – the first of its kind for a Bollywood film.

Hollywood remakes that made less than the Originals That tempo, though, seems to be now losing steam. “The film started off very well due to the curiosity factor, with virtually packed houses, but couldn’t even sustain over the weekend,” says a senior executive of a leading multiplex chain that has exhibition halls across the country. “The occupancy started dropping since Sunday.”

The weekday occupancies for Ra.One are much lower than it was for Bodyguard, a Salman Khan-starrer released two months ago, he added.

Another official and independent distributor confirmed that there was a huge drop. “The occupancy on Sunday was about 40 per cent, and Monday was about 20 per cent,” he said.

Eros International, which holds the worldwide distribution rights, said the 160-minute movie has grossed Rs 170 crore (net collections Rs 87 crore at domestic box-office) globally in the first five days in Hindi, Tamil and Telugu. The overseas collection stood at Rs 33 crore.

The movie, produced by SRK’s wife Gauri Khan, was released on 4,600 screens worldwide in both 2D and 3D format. Bodyguard, which was released in 2700 screens on August 31, has grossed Rs 88 crore.


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