Audio launches have become very important tool for the marketing of a film and producers do not mind spending lakhs or to have professional people to brain storm and get innovative ideas to present the function.

The audio launch of Muppozhudhum Un Karpanaigal directed by Elred Kumar at Sathyam Cinemas on Sunday morning (Dec 18) was truly a very slickly packaged show for select audiences and media. Rememeber that earlier a single track Oru Murai … was launched and it is a huge hit.

Going with the theme of the event- Celebrate the festival of love, the venue was decorated with Barbie angels.

Muppozhudhum Un Karpanaigal (2012) MP3 Download

A slick trailer and two songs picturised on lead pair Atharva and Amala shot in foreign locations were premiered.

Judging by the visuals, it is clear that the pair looks young, fresh and they share a sizzling chemistry. One of the picturisation is similar to the Ranbir-Priyanka song in Anjaana Anjaani, shot on the beautiful LA to Las Vegas roads.

A ballet dance by Rukmini was followed by Baba Sehgal, Maya and Sitara rendering two songs from the album. Compere Jagan called up each and every technician who worked in the film right from the producer, production managers to sound engineer which made the function very personal and special.

Later, directors Gautham Menon and KV Anand opened the magic box and unveiled the audio.
Gautham said: "Music director GV Prakash Kumar is talented and I like all his works especially in Mayakkam Enna".

The producers Jayaraman, Elred Kumar and James of RS Infotainment played perfect hosts at the function.