UTV Motion Pictures produced Mugamoodi, the first superhero flick of South India has collected about Rs.10cr in the opening weekend, despite of receiving mixed reviews from the audiences.

Audiences have given thumbs up to Jeeva's superhero performance in Mysskin directed 'Mugamoodi'. "The film has been made on a budget of Rs.20cr inclusive of all miscellaneous expenses and it is estimated to rake in Rs.10cr by the end of first weekend at the box-office," said a source from UTV Motion Pictures.

Mugamoodi is released in around 600 screens worldwide on Friday [Aug 31] and maintained 100 percent occupancy in Tamil Nadu and above 80 percent in other areas. Critics gave it mixed reviews, while industry experts felt that the film lacks the fizz and spark needed for a superhero movie.

But audiences are lapping it up. "I watched back-to-back shows, once with friends and the second time with family," said Rajesh Kandavel, who went for the second viewing with family because he enjoyed the non-stop entertainment.

The innovative promotions on social networking sites such as Twitter and Facebook seem to have also worked strongly in the film's favor. Music by K is said to be an icing on the cake and the song "Vaaya moodi suma iru da" has become a superhit.