It was Ulaganayakan Kamal Haasan who made an announcement first that the audio launch of his ambitious film Viswaroopam will be held in three cities. But strangely, it never took place and the blame was put on weather conditions at that time.

Now, the team of Esthell Entertainers Sattam Oru Irattarai directed by Sneha Britto, Ilayathalapathy Vijay's cousin, will be having a three city tour for its audio launch as well.

On 22, 23 and 24 of November, the team will be at Madurai, Trichy and Coimbatore at leading colleges there, being part of a talent hunt dance contest.

The final audio launch will be held in Chennai on Dec 3rd at Kamarajar Arangam . The film stars Reema Sen, Piaa, Bindhu Madhavi and Taman Kumar.
The audio launch of Oruvar Meedhu Iruvar Saindhu ( OMIS) was a different one from most others.

The film is the next of Rattinam hero Laguparan and stars Swathi is the heroine.The event was preceded by a discussion by speaker K Gnanasambandham featuring the poetic nature of the title.
After this, the songs were launched by K Bhagyaraj and received by Visu. Both have acted in the film as well.

Director Balasekaran has previously directed Vijay in Love Today. The gathering of celebs included Sasi, Prabhu Solomon, Karu Palaniappan, Snehan, Jithan Ramesh and A Venkatesh amongst others.