Why Pizza Superhit? Record price for remake rights!

Why Pizza Superhit? Record price for remake rights!
Bejoy Nambiar former associate of Mani Ratnam who made the critically acclaimed Shaitan in Hindi and now doing David in Hindi and Tamil loved Karthik Subbaraj's new wave hit Tamil thriller Pizza.

Bejoy has brought the Hindi remake and all other North Indian language remake and dubbing rights (Bhojpuri, Punjabi, Bengali etc) of the film for a whopping Rs 1.10 Cr! Pizza made in digital and on a shoe string budget of Rs 1.50 Crore has created history of sorts. It's dubbing rights in Telugu (Rs 72 lakhs), Kannada (12 lakhs) and Hindi (Rs 1.10 Crore) has gone now for Rs 1.94 Crore . Pizza becomes the first Indian film which has made more money from dubbing rights (Hindi, Telugu and Kannada) than cost of the film!

The economics of Pizza* -
Cost of production at first copy stage = Rs 1.50 Cr
P & A (Print and Ads) = Rs 2.50 Cr
Total Cost = Rs 4.00 Cr
Recovery From Theatrical (distributor share) = Rs 3.25 Cr
Television Rights (Sun TV) = Rs 1.25 Cr
From Remake Rights = Rs 1.94 Cr
Overseas Theatrical Rights = Rs 0.12 Lakhs
Total Revenue = Rs 6.56 
Profit = Rs 2.56 Cr
* The figures mentioned above are approximate and sourced from trade. It may not be fully accurate.

Remake Rights Record

It's not very often a small budget movie sweeps you off your feet but Pizza has done exactly that. Releasing without much of a publicity, Pizza has quickly become one of the hits of the year slowly gathering commercial success and critical acclaim. The fact that neither accomplished stars or director are present in the movie did nothing to its success.

Now, the remake rights of the movie is being sold off at record prices. While regional language remake rights - including Telugu, Malayalam and Kannada - fetched enviable rates, the Hindi rights have also gone on to make record. This has also made remake rights of Pizza as one of the very few movies sold at a very high rate.


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