Starting the New Year on a high, choco-malt drink Boost has announced cricketer Virat Kohli as their new brand ambassador. With this endorsement, Virat joins the league of other Boost superstars such as Sachin Tendulkar, Virender Sehwag and Mahendra Singh Dhoni who have been associated with the brand for a long time.
A grand event held at Hilton today was a finale to the Boost ‘Next Cricket Star’ contest, wherein the nation was asked to vote for their choice of the next Cricket star, Virat Kohli was revealed as nation`s choice and now a Boost endorser.

The event commenced with a panel discussion with eminent cricket stars as Virender Sehwag, Mahendra Singh Dhoni, Anil Kumble and John Wright. Moderated by popular cricket presenter Harsha Bhogle, the panel talked about how cricket has evolved over the years and what it takes to be a cricket star. With the immense experience and cricketing expertise of the panelists, the discussion incorporated various facets of the game and was an enriching experience for any cricket fan. The discussion aptly culminated into the unveiling of Virat Kohli; Virat is an ideal personification of the cricket star that has proven talent and holds promise.

Speaking on the occassion, Mr.Jayant Singh, Marketing Director – GlaxoSmithKline Consumer Healthcare, India said that, “Boost as a brand stands for stamina and energy, and we have always proud of our assoication with cricket. With the ‘Next Cricket Star’ contest we decided to empower our customers and the people of the nation by asking them to choose who they perceive as the next big cricket star. We are delighted to welcome Virat, a talented sportsperson with a dynamic personality, into the Boost fraternity as he brings in the new age sports ethos.”

A visibly delighted Virat Kohli said, ” Iam extremely excited about this association and am humbled to join the league of Boost stars as Sachin Tendulkar, Virender Sehwag and Mahendra Singh Dhoni. Boost has had a fantastic association with cricket over the past years and I am glad to be a part of the journey hereon. It is also an honour to be selected by the people of the nation as the next cricket star; it conveys the kind of faith that my fans have in my abilities and I shall strive to live up to their expectations. I`m looking forward to a super-energetic inning with the Boost!”

The Boost ‘Next Cricket Star’ campaign was also joined by dancing sensation Prabhu Deva. He launched an exclusive music video ‘Dhool Tucket’ with dance steps influenced by batting styles of Sachin, Sehwag, Dhoni and thinking about who`s next? The Virat Kohli inspired dance step was also premiered at the event. Lucky winners of the contest were also present at the event and got the opportunity to meet and greet their favourite cricket stars.

About GlaxoSmithKline Consumer Healthcare Ltd.,

GSKCH is an associate of GlaxoSmithKline Plc. of the U.K, a global science based healthacare company. GSKCH has continually benefited from the technical and marketing inputs that have been available as a consequences of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajamundry and Sonepat has a toatal workforce of about 2700 people.

GSKCh has a strong marketing and distribution network in India comprising over 550 wholesalers and direct coverage of over 6,40,000 retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for over 100 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent names such as Eno, Crocin and Iodex as well as products from the global portolio like Lucozade Sport, Breathe Right and Sensodyne.