Ilayathalapathy Vijay’s films were mostly had a good welcome in the market, especially for satellite rights.

His films are a family entertainer and the telecast rights of a movie by a channel has mostly been good so far.

While his upcoming release Thalaivaa was bagged by Sun TV for a whopping Rs 15 crores, which was said to be the highest ever paid for a Tamil feature film, now comes another surprise for his next film Jilla.

Jilla is directed by debutant Nelson and stars Kajal Agarwal and Mohanlal in important role.

Earlier, speculations were that Vijay’s Thalaivaa satellite rights was been sold for a whopping Rs. 15 crores by Sun TV, and now Jilla has broken the records.

Grapevine has it that Jilla film rights have been bought by Sun TV again for enormous Rs. 18 crores which is higher than Vijay Thalaiva.

This is hyped to be the highest paid movie in the Tamil industry and looks like Sun TV has still more in way for more films in future.

Jilla by Neason is said to be targeted for Pongal 2014 release and Vijay’s movies seems to be purchased by the leading Channel Sun TV for never heard before collection rates.