Why Vijay's 'Jilla' promotion and hype on low key?

 'Jilla' promotion
Super Good Films RB Chowdary the producers of Ilayathalapathy Vijay's Jilla is getting ready for a Pongal release on January 10.

But producers have kept promotions and hype of Jilla on a low key. The audio launch is yet to take place, though the songs are ready. RB Chowdary's own Star Music will be marketing the audio, and there will not be a big audio launch. It will be straight to the stores.

The Jilla teaser or trailer is yet to be launched. Industry sources say the producer and the hero does not want any kind of controversy or hype around the film.

Remember what happened to Vijay's last release Thalaivaa, which ran into unnecessary problems due to over hype and big ticket audio launch ?


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