Udhayanidhi Stalin is treading higher on the Bollywood standards of promoting and marketing his films. To be precise, the success of 'Madharasapattinam' and 'Vinnaithandi Varuvaaya' has all its credits for Red Giant Movies. By nature, the vigorous and innovational campaigns over media channels pulled more crowds into theatres for these movies.
Per chance, it's Aarya & Nayantara starrer 'Boss Engira Baskaran' that will likely follow the footsteps of 'VTV' & 'MPT' as Udhayanidhi has inked a deal with Aarya over marketing this film. A usual screening by director Rajesh turned to be a gateway of fortune for the producers as Udhayanidhi surprised them with the deal.
It's well known that Aarya had recently acquired the rights of this film and now with the collaboration of Red Giant Movies, the film is sure to make gigantic leap at box office.