Karthi signs for Airtel ad!

Karthi is taking a leaf out of elder brother Suriya’s career moves.
He has become the brand ambassador of the mobile giant Air Tel in Tamil Nadu and has come out with a television commercial Indraikku Enna Plan… campaign.
It is a strategic move by Karthi to increase his visibility and penetration in the southern market. Remember big brother Suriya is the brand ambassador of the rival Aircel and as an ad executive pointed out: “Between them they have smartly sewn up the ad market and keeping it in the family.”
A spokesperson of Bharti Airtel said:" Karthi after his back to back hits has a reach in Tamil Nadu, we found this as an ideal match to our brand which reaches across to 11 million household in the State.


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