R. Madhavan has been associated with PETA for a long time now. For the uninitiated, the actor has been fighting for the cause of protecting animals. That explains why he sent a letter on behalf of People for the Ethical Treatment of Animals (PETA) India to David Novak, CEO of the KFC parent company Yum! Brands, urging him to adopt PETA's recommendations to stop the terrible abuses on chickens killed for KFC.

Madhavan, in his letter to David, wrote, "I am sure you're a compassionate person who agrees that animals -- whether they are dogs, cats or chickens -- should not be abused and working to stop this unnecessary cruelty should be a top priority. Please use your unique position to stop the worst abuses of these sensitive birds by making the improvements suggested by PETA and KFC's own former animal welfare advisors."

In the same letter, Madhavan also recounted the findings of a PETA undercover investigation into KFC's main Indian supplier, Venky's. PETA's investigator documented birds who suffered broken limbs and organ failure because of the animals' unnaturally large size. In the US and elsewhere, birds are bred and drugged to grow much faster than nature intended, and their bodies can't keep up. The remains of dead birds littered the floor, and survivors were forced to live amidst the corpses. Madhavan also urged Novak to follow the example of KFC Canada, which has become a leader in animal welfare reforms.

Madhavan, apparently, has also appeared in a PETA ad to promote a compassionate vegetarian diet.

Courtesy: Bollywood Hungama