Ilayathalapathy Vijay's upcoming Tamil movie Velayudham's promotional activity officially took-off on May 13. The makers of the film started it by airing a trailer of the film on Jaya TV.

Industry insiders say that the makers of the film took a courageous decision to telecast the trailer of the film on the counting day of the general assembly elections 2011. Moreover, Vijay's support to the AIADMK and airing Velayudham's trailer on J Jayalalitha's owned channel spiced up the proceedings.

Meanwhile, the promos of the film have received a massive response from Vijay's fans. Considering the hype, the movie bosses are now planning to release the audio on May 24 in Chennai.