Launched last year, Telugu news channel Raj News, from the stable of Telangana Broadcasting Pvt Ltd, has changed its name to T News with effect from April 2011. Meanwhile, the channel has beefed up its content line-up and had made significant changes in the overall look and feel of the channel.

Now, Telangana Broadcasting is gearing up to launch a new Telugu general entertainment channel for the Telangana region.

Speaking to exchange4media, Upendra N, GM, Advertising & Marketing, T News, said, “Since we have got very good response from the market for T News, we are planning to launch T Entertainment very soon.”

On the thought process behind changing the name of Raj News, Upendra explained, “As a channel name, T News is easier to remember. Meanwhile, in order to continue the forward momentum of our fast growth, we are also bringing in new technology and equipment to enhance the broadcast quality, coverage, content and programmes.”

Recently, the channel had undergone a makeover with changes design, layout and colour format. This apart, the channel is busy strengthening its content line-up with the introduction of new programmes. The channel has appointed new staff in its various departments, including reporters and anchors.

Upendra further said that as the channel was not on the DTH platform at present, they were in talks with various DTH players to expand the reach of the channel. It may be recalled that the group had come up with a Telugu newspaper recently named Namasthe Telangana from the Telangana region of Andhra Pradesh.

In context to above article published, Raj TV has clarified that following the termination of agreement between Telangana Broadcasting and Raj TV, the former has set up a new entity T News.

Raj TV’s Raj News continues to be a Telugu news channel. A Raj TV official explained, “It is no longer a Telangana news channel. It is now managed by Raj TV itself.”

T News officials also clarified that under the agreement with Raj TV, Telangana Broadcasting was managing Raj News for a period of one year. In April 2011, Telangana was issued its own licence, and with that it started T News.