The masks were unveiled at last. The advertisements of 'Neethane En Ponvasantham' on leading newspapers for the past few days, that featured a young pair, are that of Gautham Vasudev Menon's forthcoming film, featuring Jiiva and Samantha in lead roles.

Remember Gautham adopted a similar tactic before launching 'Vinnaithandi Varuvaya' too. This is his style of creating a buzz over the film and then revealing its details to the masses.

The movie was earlier titled 'Nithya' and it has now been rechristened as 'Neethane En Ponvasantham'. Kumar and Jayaram of RS Infotainment will present this film produced by Photon Kathas Production.

Jiiva plays 21-year-old Raghu, an engineering student, while Samantha plays Nithya, a 20-year-old psychology student. "Jiiva has hit the gym to get the shape and style of a college student," sources add. And we can see him with a different hair style as well. The tag line, "This could be your love story", has caught the attention of one and all and fans are expecting the film to be a visual treat and a breezy romantic film like VTV.