7aum Arivu will be the first Tamil film, according to industry sources, to have paid premieres a day prior to its release.
Paid premieres are common in Bollywood and Udhayanidhi Stalin is planning to set a trend in Kollywood by paving way for it. The advance booking for these premiere shows in most of the theatres are almost full already.

7aum Arivu is one of the biggest releases of the year starring Suriya, Shruti Haasan as the lead pair. AR Murugadoss has directed this film.