The song that went viral last year, and was heard in almost every part of the globe, was also appreciated for its content when it picked up two awards at the Goa Fest 2012 this year.


It won gold and silver at the fest. The video was uploaded by Sony Music’s Digital Team along with Jack in the box on its YouTube channel on November 16, 2011 and within days became one of the most popular videos in the world. Sung by the actor and lyricist of the song Dhanush, ‘Why This Kolaveri Di’s popularity hitherto unknown milestones on social media.

Sony Music along with their digital partners Jack in the Box were joyous on this victory and said, “Kolaveri Di has set a new example worldwide and we are extremely thrilled about these awards as this is just the beginning. We are sure the success of this song will definitely be written in golden words in the history of music industry. ”

The song has been appreciated for its promotion campaign, which was carried out through social media platforms, and earlier this year, Dhanush had also visited IIM-Ahmedabad to deliver a talk on the song. At that time, he’d told us, “A lot of Kolaveri’s success has to do with its viral marketing and that’s what I will talk about.”