Santhanam- Powerstar 's Kanna Laddu Thinna Aasiaya (KLTA) is the big Pongal winner. KLTA produced Santhanam's Handmade Films & Ramanarayanan's Sri Thenandal Films and distributed by Udhayanidhi Stalin's Red Giants is turning out to be a super hit.

Udhayanidhi Stalin has tweeted the box-office collections of the film. Udhay tweeted- "KLTA first 3 days collection for TN theatrical is Rs 6, 80,65,560 and distributor share is 3,75,98,768!"

The film which was initially released in 205 screens in Tamil Nadu on January 13, due to word of mouth became an instant super hit. The Pongal holidays brought the family audiences to the theatres who seems to have enjoyed the film.

What worked in KLTA's favour was its comedy pairing of Santhanam and Powerstar Srinivasan, who brought the house down with their comic antics. The film produced by Santhanam would have cost Rs 3 to 3.5 Crore first copy and in three days it turned profitable from theatrical alone! Extraordinary !

And from this Friday (Jan 18) it is getting more and bigger screens in multiplexes. KLTA has emerged as 2013's first big hit.