They are the 85th Academy Awards, the climax of Hollywood's awards season, this coming weekend -- except officially they're not. Thi...
The Academy of Motion Picture Arts and Sciences (AMPAS), which organizes Tinseltown's biggest awards, did not confirm the change revealed by show co-producer Neil Meron, who said "85th Academy Awards" was too "musty."
But it seems it's true, for this year at least: references to Academy Awards and that it's the 85th show -- a significant anniversary, one might have thought -- quietly disappeared from official AMPAS materials a few weeks ago.
"We're rebranding it," Meron told entertainment news website TheWrap in an interview with co-producer Craig Zadan this week, days before Hollywood's finest take to the red carpet at the Dolby Theatre on Sunday.
"We're not calling it 'The 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars'," he said, adding that he believed the new approach would continue in years to come.
An AMPAS spokeswoman declined to confirm the change, but said: "We use Academy Awards and the Oscars interchangeably. We'll begin considering next year's marketing campaign in the spring."
Last year's Oscars poster was quite clearly emblazoned with "The 84th Academy Awards." This year's shows a picture of smiling host Seth MacFarlane under "The Oscars," in gold.
The Oscars organizers are widely understood to be targeting a younger audience for their annual show -- and "Family Guy" creator MacFarlane could be part of that strategy.
Two years ago a clear get-the-young-viewers ploy, with actors James Franco and Anne Hathaway jointly fronting the show, was widely criticized, with Franco's wooden performance drawing particular scorn.
Last year Eddie Murphy was initially set to host but pulled out at the last minute after an embarrassing gay slur row involving one of the producers, and the Academy fell back on veteran Billy Crystal, who hosted for a ninth time.
Awards | |
| Best Picture | Best Director |
| Amour – Margaret Menegoz, Stefan Arndt, Veit Heiduschka, and Michael Katz | Michael Haneke – Amour |
| Argo – Grant Heslov, Ben Affleck, and George Clooney | Ang Lee – Life of Pi |
| Beasts of the Southern Wild – Dan Janvey, Josh Penn, and Michael Gottwald | David O. Russell – Silver Linings Playbook |
| Django Unchained – Stacey Sher, Reginald Hudlin, and Pilar Savone | Steven Spielberg – Lincoln |
| Les Misérables – Tim Bevan, Eric Fellner, Debra Hayward, and Cameron Mackintosh | Benh Zeitlin - Beasts of the Southern Wild |
| Life of Pi – Gil Netter, Ang Lee, and David Womark | |
| Lincoln – Steven Spielberg and Kathleen Kennedy | |
| Silver Linings Playbook – Donna Gigliotti, Bruce Cohen, and Jonathan Gordon | |
| Zero Dark Thirty – Mark Boal, Kathryn Bigelow, and Megan Ellison | |
| Best Actor | Best Actress |
| Bradley Cooper – Silver Linings Playbook | Jessica Chastain – Zero Dark Thirty |
| Daniel Day-Lewis – Lincoln | Jennifer Lawrence – Silver Linings Playbook |
| Hugh Jackman – Les Misérables | Emmanuelle Riva – Amour |
| Joaquin Phoenix – The Master | Quvenzhané Wallis – Beasts of the Southern Wild |
| Denzel Washington – Flight | Naomi Watts – The Impossible |
| Best Supporting Actor | Best Supporting Actress |
| Alan Arkin – Argo | Amy Adams – The Master |
| Robert De Niro – Silver Linings Playbook | Sally Field – Lincoln |
| Philip Seymour Hoffman – The Master | Anne Hathaway – Les Misérables |
| Tommy Lee Jones – Lincoln | Helen Hunt – The Sessions |
| Christoph Waltz – Django Unchained | Jacki Weaver – Silver Linings Playbook |
| Best Writing – Original Screenplay | Best Writing – Adapted Screenplay |
| Amour – Michael Haneke | Argo – Chris Terrio from The Master of Disguise by Antonio J. Mendez & The Great Escape by Joshuah Bearman |
| Django Unchained – Quentin Tarantino | Beasts of the Southern Wild – Lucy Alibar and Benh Zeitlin from Juicy and Delicious by Lucy Alibar |
| Flight – John Gatins | Life of Pi – David Magee from Life of Pi by Yann Martel |
| Moonrise Kingdom – Wes Anderson and Roman Coppola | Lincoln – Tony Kushner from Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin |
| Zero Dark Thirty – Mark Boal | Silver Linings Playbook – David O. Russell from The Silver Linings Playbook by Matthew Quick |
| Best Animated Feature | Best Foreign Language Film |
| Brave – Mark Andrews and Brenda Chapman | Amour (Austria) |
| Frankenweenie – Tim Burton | Kon-Tiki (Norway) |
| ParaNorman – Sam Fell and Chris Butler | No (Chile) |
| The Pirates! Band of Misfits – Peter Lord | A Royal Affair (Denmark) |
| Wreck-It Ralph – Rich Moore | War Witch (Canada) |
| Best Documentary – Feature | Best Documentary – Short Subject |
| 5 Broken Cameras – Emad Burnat and Guy Davidi | Inocente – Sean Fine and Andrea Nix Fine |
| The Gatekeepers – Dror Moreh, Philippa Kowarsky, and Estelle Fialon | Kings Point – Sari Gilman and Jedd Wider |
| How to Survive a Plague – David France and Howard Gertler | Mondays at Racine – Cynthia Wade and Robin Honan |
| The Invisible War – Kirby Dick and Amy Ziering | Open Heart – Kief Davidson and Cori Shepherd Stern |
| Searching for Sugar Man – Malik Bendjelloul and Simon Chinn | Redemption – Jon Alpert and Matthew O'Neill |
| Best Live Action Short Film | Best Animated Short Film |
| Asad – Bryan Buckley and Mino Jarjoura | Adam and Dog – Minkyu Lee |
| Buzkashi Boys – Sam French and Ariel Nasr | Fresh Guacamole – PES |
| Curfew – Shawn Christensen | Head over Heels – Timothy Reckart and Fodhla Cronin O'Reilly |
| Death of a Shadow (Dood Van Een Schaduw) – Tom Van Avermaet and Ellen De Waele | The Longest Daycare – David Silverman |
| Henry – Yan England | Paperman – John Kahrs |
| Best Original Score | Best Original Song |
| Anna Karenina – Dario Marianelli | "Before My Time" from Chasing Ice – J. Ralph |
| Argo – Alexandre Desplat | "Everybody Needs a Best Friend" from Ted – Walter Murphy and Seth MacFarlane |
| Life of Pi – Mychael Danna | "Pi's Lullaby" from Life of Pi – Mychael Danna and Bombay Jayashri |
| Lincoln – John Williams | "Skyfall" from Skyfall – Adele Adkins and Paul Epworth |
| Skyfall – Thomas Newman | "Suddenly" from Les Misérables – Claude-Michel Schönberg, Herbert Kretzmer, and Alain Boublil |
| Best Sound Editing | Best Sound Mixing |
| Argo – Erik Aadahl and Ethan Van der Ryn | Argo – John Reitz, Gregg Rudloff, and Jose Antonio Garcia |
| Django Unchained – Wylie Stateman | Les Misérables – Andy Nelson, Mark Paterson, and Simon Hayes |
| Life of Pi – Eugene Gearty and Philip Stockton | Life of Pi – Ron Bartlett, D. M. Hemphill, and Drew Kunin |
| Skyfall – Per Hallberg and Karen Baker Landers | Lincoln – Andy Nelson, Gary Rydstrom, and Ronald Judkins |
| Zero Dark Thirty – Paul N. J. Ottosson | Skyfall – Scott Millan, Greg P. Russell, and Stuart Wilson |
| Best Production Design | Best Cinematography |
| Anna Karenina – Sarah Greenwood and Katie Spencer | Anna Karenina – Seamus McGarvey |
| The Hobbit: An Unexpected Journey – Dan Hennah, Ra Vincent, and Simon Bright | Django Unchained – Robert Richardson |
| Les Misérables – Eve Stewart and Anna Lynch-Robinson | Life of Pi – Claudio Miranda |
| Life of Pi – David Gropman and Anna Pinnock | Lincoln – Janusz Kamiński |
| Lincoln – Rick Carter and Jim Erickson | Skyfall – Roger Deakins |
| Best Makeup and Hairstyling | Best Costume Design |
| Hitchcock – Howard Berger, Peter Montagna, and Martin Samuel | Anna Karenina – Jacqueline Durran |
| The Hobbit: An Unexpected Journey – Peter Swords King, Rick Findlater, and Tami Lane | Les Misérables – Paco Delgado |
| Les Misérables – Lisa Westcott and Julie Dartnell | Lincoln – Joanna Johnston |
| Mirror Mirror – Eiko Ishioka | |
| Snow White and the Huntsman – Colleen Atwood | |
| Best Film Editing | Best Visual Effects |
| Argo – William Goldenberg | The Hobbit: An Unexpected Journey – Joe Letteri, Eric Saindon, David Clayton, and R. Christopher White |
| Life of Pi – Tim Squyres | Life of Pi – Bill Westenhofer, Guillaume Rocheron, Erik-Jan de Boer, and Donald R. Elliott |
| Lincoln – Michael Kahn | Marvel's The Avengers – Janek Sirrs, Jeff White, Guy Williams, and Dan Sudick |
| Silver Linings Playbook – Jay Cassidy and Crispin Struthers | Prometheus – Richard Stammers, Trevor Wood, Charley Henley, and Martin Hill |
| Zero Dark Thirty – Dylan Tichenor and William Goldenberg | Snow White and the Huntsman – Cedric Nicolas-Troyan, Philip Brennan, Neil Corbould, and Michael Dawson |
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