85th Academy Awards re-branded to 'The Oscars' - Nominees List

They are the 85th Academy Awards, the climax of Hollywood's awards season, this coming weekend -- except officially they're not. This year, they've been rebranded to "The Oscars."

The Academy of Motion Picture Arts and Sciences (AMPAS), which organizes Tinseltown's biggest awards, did not confirm the change revealed by show co-producer Neil Meron, who said "85th Academy Awards" was too "musty."

But it seems it's true, for this year at least: references to Academy Awards and that it's the 85th show -- a significant anniversary, one might have thought -- quietly disappeared from official AMPAS materials a few weeks ago.

"We're rebranding it," Meron told entertainment news website TheWrap in an interview with co-producer Craig Zadan this week, days before Hollywood's finest take to the red carpet at the Dolby Theatre on Sunday.

"We're not calling it 'The 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars'," he said, adding that he believed the new approach would continue in years to come.

An AMPAS spokeswoman declined to confirm the change, but said: "We use Academy Awards and the Oscars interchangeably. We'll begin considering next year's marketing campaign in the spring."

Last year's Oscars poster was quite clearly emblazoned with "The 84th Academy Awards." This year's shows a picture of smiling host Seth MacFarlane under "The Oscars," in gold.

The Oscars organizers are widely understood to be targeting a younger audience for their annual show -- and "Family Guy" creator MacFarlane could be part of that strategy.

Two years ago a clear get-the-young-viewers ploy, with actors James Franco and Anne Hathaway jointly fronting the show, was widely criticized, with Franco's wooden performance drawing particular scorn.

Last year Eddie Murphy was initially set to host but pulled out at the last minute after an embarrassing gay slur row involving one of the producers, and the Academy fell back on veteran Billy Crystal, who hosted for a ninth time.


Best Picture Best Director
Amour – Margaret Menegoz, Stefan Arndt, Veit Heiduschka, and Michael Katz Michael Haneke – Amour
Argo – Grant Heslov, Ben Affleck, and George Clooney Ang Lee – Life of Pi
Beasts of the Southern Wild – Dan Janvey, Josh Penn, and Michael Gottwald David O. Russell – Silver Linings Playbook
Django Unchained – Stacey Sher, Reginald Hudlin, and Pilar Savone Steven Spielberg – Lincoln
Les Misérables – Tim Bevan, Eric Fellner, Debra Hayward, and Cameron Mackintosh Benh Zeitlin - Beasts of the Southern Wild
Life of Pi – Gil Netter, Ang Lee, and David Womark
Lincoln – Steven Spielberg and Kathleen Kennedy
Silver Linings Playbook – Donna Gigliotti, Bruce Cohen, and Jonathan Gordon
Zero Dark Thirty – Mark Boal, Kathryn Bigelow, and Megan Ellison

Best Actor Best Actress
Bradley Cooper – Silver Linings Playbook Jessica Chastain – Zero Dark Thirty
Daniel Day-Lewis – Lincoln Jennifer Lawrence – Silver Linings Playbook
Hugh Jackman – Les Misérables Emmanuelle Riva – Amour
Joaquin Phoenix – The Master Quvenzhané Wallis – Beasts of the Southern Wild
Denzel Washington – Flight Naomi Watts – The Impossible

Best Supporting Actor Best Supporting Actress
Alan Arkin – Argo Amy Adams – The Master
Robert De Niro – Silver Linings Playbook Sally Field – Lincoln
Philip Seymour Hoffman – The Master Anne Hathaway – Les Misérables
Tommy Lee Jones – Lincoln Helen Hunt – The Sessions
Christoph Waltz – Django Unchained Jacki Weaver – Silver Linings Playbook

Best Writing – Original Screenplay Best Writing – Adapted Screenplay
Amour – Michael Haneke Argo – Chris Terrio from The Master of Disguise by Antonio J. Mendez & The Great Escape by Joshuah Bearman
Django Unchained – Quentin Tarantino Beasts of the Southern Wild – Lucy Alibar and Benh Zeitlin from Juicy and Delicious by Lucy Alibar
Flight – John Gatins Life of Pi – David Magee from Life of Pi by Yann Martel
Moonrise Kingdom – Wes Anderson and Roman Coppola Lincoln – Tony Kushner from Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin
Zero Dark Thirty – Mark Boal Silver Linings Playbook – David O. Russell from The Silver Linings Playbook by Matthew Quick

Best Animated Feature Best Foreign Language Film
Brave – Mark Andrews and Brenda Chapman Amour (Austria)
Frankenweenie – Tim Burton Kon-Tiki (Norway)
ParaNorman – Sam Fell and Chris Butler No (Chile)
The Pirates! Band of Misfits – Peter Lord A Royal Affair (Denmark)
Wreck-It Ralph – Rich Moore War Witch (Canada)

Best Documentary – Feature Best Documentary – Short Subject
5 Broken Cameras – Emad Burnat and Guy Davidi Inocente – Sean Fine and Andrea Nix Fine
The Gatekeepers – Dror Moreh, Philippa Kowarsky, and Estelle Fialon Kings Point – Sari Gilman and Jedd Wider
How to Survive a Plague – David France and Howard Gertler Mondays at Racine – Cynthia Wade and Robin Honan
The Invisible War – Kirby Dick and Amy Ziering Open Heart – Kief Davidson and Cori Shepherd Stern
Searching for Sugar Man – Malik Bendjelloul and Simon Chinn Redemption – Jon Alpert and Matthew O'Neill

Best Live Action Short Film Best Animated Short Film
Asad – Bryan Buckley and Mino Jarjoura Adam and Dog – Minkyu Lee
Buzkashi Boys – Sam French and Ariel Nasr Fresh Guacamole – PES
Curfew – Shawn Christensen Head over Heels – Timothy Reckart and Fodhla Cronin O'Reilly
Death of a Shadow (Dood Van Een Schaduw) – Tom Van Avermaet and Ellen De Waele The Longest Daycare – David Silverman
Henry – Yan England Paperman – John Kahrs

Best Original Score Best Original Song
Anna Karenina – Dario Marianelli "Before My Time" from Chasing Ice – J. Ralph
Argo – Alexandre Desplat "Everybody Needs a Best Friend" from Ted – Walter Murphy and Seth MacFarlane
Life of Pi – Mychael Danna "Pi's Lullaby" from Life of Pi – Mychael Danna and Bombay Jayashri
Lincoln – John Williams "Skyfall" from Skyfall – Adele Adkins and Paul Epworth
Skyfall – Thomas Newman "Suddenly" from Les Misérables – Claude-Michel Schönberg, Herbert Kretzmer, and Alain Boublil

Best Sound Editing Best Sound Mixing
Argo – Erik Aadahl and Ethan Van der Ryn Argo – John Reitz, Gregg Rudloff, and Jose Antonio Garcia
Django Unchained – Wylie Stateman Les Misérables – Andy Nelson, Mark Paterson, and Simon Hayes
Life of Pi – Eugene Gearty and Philip Stockton Life of Pi – Ron Bartlett, D. M. Hemphill, and Drew Kunin
Skyfall – Per Hallberg and Karen Baker Landers Lincoln – Andy Nelson, Gary Rydstrom, and Ronald Judkins
Zero Dark Thirty – Paul N. J. Ottosson Skyfall – Scott Millan, Greg P. Russell, and Stuart Wilson

Best Production Design Best Cinematography
Anna Karenina – Sarah Greenwood and Katie Spencer Anna Karenina – Seamus McGarvey
The Hobbit: An Unexpected Journey – Dan Hennah, Ra Vincent, and Simon Bright Django Unchained – Robert Richardson
Les Misérables – Eve Stewart and Anna Lynch-Robinson Life of Pi – Claudio Miranda
Life of Pi – David Gropman and Anna Pinnock Lincoln – Janusz Kamiński
Lincoln – Rick Carter and Jim Erickson Skyfall – Roger Deakins

Best Makeup and Hairstyling Best Costume Design
Hitchcock – Howard Berger, Peter Montagna, and Martin Samuel Anna Karenina – Jacqueline Durran
The Hobbit: An Unexpected Journey – Peter Swords King, Rick Findlater, and Tami Lane Les Misérables – Paco Delgado
Les Misérables – Lisa Westcott and Julie Dartnell Lincoln – Joanna Johnston

Mirror Mirror – Eiko Ishioka

Snow White and the Huntsman – Colleen Atwood

Best Film Editing Best Visual Effects
Argo – William Goldenberg The Hobbit: An Unexpected Journey – Joe Letteri, Eric Saindon, David Clayton, and R. Christopher White
Life of Pi – Tim Squyres Life of Pi – Bill Westenhofer, Guillaume Rocheron, Erik-Jan de Boer, and Donald R. Elliott
Lincoln – Michael Kahn Marvel's The Avengers – Janek Sirrs, Jeff White, Guy Williams, and Dan Sudick
Silver Linings Playbook – Jay Cassidy and Crispin Struthers Prometheus – Richard Stammers, Trevor Wood, Charley Henley, and Martin Hill
Zero Dark Thirty – Dylan Tichenor and William Goldenberg Snow White and the Huntsman – Cedric Nicolas-Troyan, Philip Brennan, Neil Corbould, and Michael Dawson


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