There has been 80 straight Tamil releases in 2013 from January 1 to June 30. At the box-office the films that are profitable is Kanna Laddu ...
9 out of the 80 odd films are profitable, with a hit ratio of 11%. It is a decent record in an industry where hit percentage is normally in single digit. KLTA and Ethir Neechal are the most profitable of the 9 releases, based on Return on Investment (ROI). Both these films have collected their cost of production from theatricals (92 % from Tamil Nadu theatricals + India domestic) alone.
The rest of the films have made profit taking into consideration their satellite television acquisition costs, overseas theatrical and other rights including dubbing/remake rights.
The trend is clear that films made on a budget of around Rs 5- 6 Crore are the most profitable. The return on investment is the highest in this category. Another clear indicator is that films certified with U certificate and eligible for entertainment tax concession are turning out to be the winners.
Super Hit – Kanna LadduThinna Asaiya, Ethir Neechal, Vishwaroopam, TVSK
Hit – Kedi Billa Killadi Ranga, Soodhu Kavvum, Chennaiyil Oru Naal, Udhayam NH4, Kutti Puli
Comments
Post a Comment