Actor-singer-producer Dhanush is all set to endorse Center Fresh, a chewing gum brand. Which also includes his much acclaimed "Why this kolaveri di?"

Dhanush says, "It feels great to be associated with Center Fresh and looking forward to work on exciting campaigns for the brand." Remember, earlier Dhanush's Sachin anthem was also popular among the youth. However, it is being reported that Dhanush's Center Fresh ad will be aired later this year.