Fiery February fight

Get ready for a big box-office clash this February. For four much anticipated movies are getting released this month, all involving big guns in one way or the other.
While Ajith starrer ‘Asal’ has been confirmed for February 5, other movies which are set to hit screens during the month are Goutham Vasudev Menon’s ‘Vinnaithandi Varuvaya’, Lingusamy’s ‘Paiyaa’ and Vishal’s ‘Theeradha Vilaiyattu Pillai’.
Apart from the fact that Ajith being the biggest strength of ‘Asal’, Sivaji Productions, the producers of the movie, are known for promoting their ventures in a big way. Release rights of ‘Vinnaithandi Varuvaya’ have been acquired by Udhayanidhi Stalin, thereby giving the film extra mileage when it comes to promotion.
Lingusamy too is no inferior in marketing his movies. Since ‘Paiyaa’ is produced by his own brother Subhash Chandra Bose, one can see aggressive promotional activities on print, electronic and new media.
Saying Sun Pictures has bought the distribution rights of ‘Theeradha Vilaiyattu Pillai’ itself would do while talking about the reach the film is going to get. Directed by Thiru, the movie is produced by Vishal’s elder brother Vikram Krishna for G K Film Corporation.


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