The producers are making every ends possible to gain positive results with their upcoming releases. They have been taking special efforts to promote their upcoming flick 'Yuddham Sei' and are trying to find breathing space between their each releases. Initially, 'Engeyum Kadhal' was to hit screens on February 11 for the occasion of Valentine's Day scheduled on February 14.

But now as Mysskin has more market value with the critical success of 'Nandhalala', the producers felt that releasing the film at this point will gain more attraction.

The producers are also reported of hosting a grand red carpet premiere for the film.