Needhanae En Ponvasantham audio rights for record price?

Maestro Ilaiyaraaja's achievements, status and stature in the Tamil film industry are unparalleled. The moment a film is announced with Ilaiyaraaja's music, expectations start building up among his fans in particular about his music and in general about what the film might have to offer.

Ilaiyaraaja, who started his musical sojourn in the mid-seventies, has been going strong for more than 35 years now and finds himself in an unassailable position despite him taking a break from composing music for most part of the last decade.

That gap allowed his son Yuvan Shankar Raja, a highly talented individual, to cement his palce in the industry. Now, Ilaiyaraaja is back and is back with a bang. One of his major upcoming films would be Needhanae En Ponvasantham (NEP) directed by Gautham Menon. This is the first time Menon is working with Ilaiyaraaja in his decade-long career as film-maker in Kollywood.

The film's audio rights are presently in the process of negotiation. Reports say that Sony Music has reportedly offered an unprecedented sum of 2 crore to bag the audio rights of the film which stars Jiiva and Samantha in lead roles in the Tamil version while Naani replaces Jiiva for the Telugu version. Menon might finally settle for 2.50 crore, it is further reported.
If the deal is struck, the cost the film's audio-rights would easily overtake that of Vinnai Thaandi Varuvaaya, Menon's earlier film which had music by A.R. Rahman.


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