Sun TV pays 3.35 Cr for ‘Naan Ee’ Satellite Rights

Taskmaster S S Rajamouli's techno graphical extravaganza "Eega" sets new record in Tamil Nadu for satellite rights.

The movie's Tamil version, titled "Naan Ee" has bagged a whopping Rs 3.35 Crores in satellite rights by Sun TV. This marks a new record and the highest price for any satellite rights of a film made by a Telugu director. This was after "Naan Ee'"s Tamil distribution rights were sold to PVP Cinema for Rs 5 crores. Both the Telugu and Tamil versions ("Eega" and "Naan Ee") were simultaneously shot. Rajamouli's "Magadheera" was already dubbed in Tamil, but "Eega" will be his maiden attempt in the Tamil market.

Rajamouli has expressed mixed reactions on "Naan Ee" that when he previously sold the movie's distribution rights it was speculated that he was overselling. But after the film garnering lot of hype and excitement, the director believes he has undersold the satellite rights. Rajamouli wrote "When eega Tamil rights were sold for 5 crores, I was a bit worried that we are overselling. Tamil satellite rights were sold for a whooping. 3.35 crores!! We are left wondering whether we undersold the rights :)" (sic).

Nani and Samantha will be seen in the lead roles while Sudeep is portraying negative shades. Sai Korrapati producing the film under Vaaraahi Chalana Chithram banner. MM Keeravani has composed the music while Senthil handled the camera. Eega release date is being speculated as May 30, 2012.


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