Ajith's Vishnuvardhan directed Arrambam is currently the hottest film in the trade. The multi-starrer with Ajith, Arya, Nayanthara and Taapsee in the lead is selling like hot cakes.
Arrambam business is almost closed as overseas, Karnataka and Kerala were sold out a few days back. Recently Coimbatore area in Tamil Nadu was snapped by Cosmo Films Siva for record price and now Ajith's citadel MR (Madurai-Ramnad) area has been sold to Alagar.

The producers of Arrambam have now confirmed that the film will certainly be a Diwali release. The areas in Tamil Nadu where it has been sold, the distributors have started booking theatres.

Meanwhile the audio of the film will release towards the end of the month, closer to release date.