Santhanam's new movie as lead actor Vallavanukku Pullum Aayudham released on Saturday May 10th all over Tamil Nadu. The movie which is a remake of Telugu Super Hit – Maryada Ramanna has taken a decent opening.

Santhanam is leaving no stones unturned when it comes to promoting his movie, which his Handmade Films have made in association with PVP Cinemas. So he is planning for a road show visiting some theatres in major towns in Tamil Nadu.

He will be visiting theatres in Vellore, Tiruvannaamalai, Pondy, Trichy, Madurai and Coimbatore from May 14 to 17. This has become a recent tradition in Kollywood and many stars are doing it.

Studio Green who bought the TN distribution rights from PVP Cinemas is known for its aggressive promotions strategy.
Summer is good time with colleges and Schools closed and Actor Santhanam promoting the movie aggressively means VPA is looking at a long innings time at the Box office.