Bigg Boss Tamil has become one of the most popular shows amongst Tamil audiences and millions of fans are eagerly awaiting the new season.

The promo video of the show released on Sep 5th, crossed 4 million views within just 48 hours of launch, the highest ever amongst the seasons so far. Advertisers too have come on board, recognizing the opportunity to have their brands associated with the biggest reality phenomenon on Tamil television.

The Promo for the upcoming season features a stylishly, sartorially dressed Kamal Haasan swaying to a peppy number choreographed by Sandy Master of Bigg Boss Tamil Season 3 fame, and music by popular music director Ghibran.
Watch the BTS video of the Promo:

View this post on Instagram

BTS Shot By: Anbhu @stillsanbhu Edit by @ashok_selvaraj_editor (@bigtailstudios )

A post shared by Slingshot Creations (@slingshotcreations) on Sep 8, 2020 at 12:57am PDT

Speaking about Bigg Boss Tamil, Kevin Vaz, CEO – Regional Entertainment, Star India said “Bigg Boss Tamil has been the biggest non-fiction television phenomenon in Tamil Nadu, and the upcoming Season 4, hosted by superstar Kamal Haasan again, promises to be bigger. Fans are ecstatic with the return of Bigg Boss post the teaser and promo and the same level of excitement extends across advertisers well. We are seeing huge demand across both - national and local players - as they see this show as an opportunity to connect effectively with their audiences and create an impact in the market. We already have a significant number of partners on board and conversations are ongoing with other players across key sectors like FMCG, Handsets, Auto, and Ed-tech, with several brands expected to close within the next two weeks.”

Sponsors who have been part of Bigg Boss Tamil across the past 3 seasons and have experienced the power of this platform first-hand are already on-board. Adani Wilmar and Nippon Paint with their past Bigg Boss campaigns continue to associate with the show. Bigg Boss Tamil season 4 continues to attract brands -- within a week of the show’s announcement, Dabur signed on as the title sponsor and other brands include Preeti Appliances Udhaiyam Dal, Aswini Homeo, and RKG Ghee.

Bigg Boss Tamil season 4 is all set to launch in the first week of October which is peak festive season to bring viewers maximum entertainment, and for brands, an unparalleled platform. The work on the show is in full swing currently with the house being constructed on the outskirts of Chennai.