‘Endhiran’ crosses 50 days

The mega-budget ‘Enthiran: The Robot’, starring superstar Rajnikanth and Aishwarya Rai in the lead, crossed 50 days yesterday.  The film, produced at a whopping budget of over Rs.180 crores and released in more than 3000 halls worldwide, reportedly collected more than Rs.350 crores in India and abroad, taking into account the collections of the Tamil, Telugu and Hindi versions.

Directed by Shankar and staring Rajni in a never-before seen dual role of a scientist and a ‘Robot’, the film has turned out to be a wholesome entertainer appealing to all sections of the audience of the superstar.  With this film and its grand showing in States other than Tamil Nadu and in rest of the country, Rajni has well and truly proved that he is indeed an ‘all India superstar’ and that his crowd-pulling capacity transcends the borders of States.

The film, said to be the most expensive Indian film to have been produced as on date, also happens to be the film which has collected such a huge amount at the box-office worldwide.  ‘Enthiran’ turns out to be the only film which has netted a huge amount of Rs.120 crores as profit to distributors who took up the film’s distribution and release work.

The dubbed Hindi version ‘Robot’ has so far collected around Rs.30 crores, creating a record of sorts as far as dubbed films are concerned.  The film’s Telugu version, also titled ‘Robot’, is still going strong and has beaten the box-office records of many original Telugu films including last year’s ‘Magadheera’, which itself broke many records.

In the age of internet and video piracy, the amount collected by ‘Enthiran’ at the box office is viewed as nothing short of a miracle.  In particular’s the film’s showing in some halls in States like Gujarat and Haryana and in U.S. has belied the predictions of trade pundits.  Sun Pictures, the producers of the film, are said to be working overtime to get the film released in Japan, where the superstar has an amazing number of fan-following.


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